Chrome's Built-In Ad Blocker Will Start Blocking Ads on February 15, 2018

Discussion in 'Tech news' started by silversurfer, Dec 20, 2017.

  1. silversurfer

    silversurfer Malware Tester Silver Member

    Google is set to activate Chrome's built-in ad blocker on February 15, according to an announcement the browser maker made today.

    Work on this component started in early 2017 after Google joined the Coalition for Better Ads, an ad industry group dedicated to improving the state of online ads.

    Earlier in the year, this organization released the "Better Ads Standards," a series of guidelines for what are considered to be acceptable ads.

    Yesterday, the Coalition announced that the standard will go into full effect for all members starting January 2018. This means that advertising companies that adhered to the standard will not show intrusive ads that break the standards' rules.

    Google, which is also an advertising company and browser maker, will also start enforcing this policy, both in its advertising platform and Chrome.

    revC0de, RGiskardR, daljeet and 2 others like this.
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  3. Ultimo

    Ultimo Member

    I will stick with ublock origin on desktop but this might be useful on mobile. Google will only block some ads but it is better than nothing when mobile Chrome doesn't support extensions.
    silversurfer and daljeet like this.

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